Overview

The Public Awareness, Stigma Reduction & Social Norms Change program area is dedicated to challenging harmful public perceptions and social norms that marginalize sex workers. Through strategic communication and community engagement, NIKAT fosters understanding, empathy, and positive attitudes toward sex workers, helping to create more inclusive communities.

Program Focus

This program area emphasizes media campaigns, community dialogue, storytelling, and partnerships with influential leaders, including religious and civic authorities. By using real-life narratives, it humanizes sex workers, counters misconceptions, and promotes social inclusion.

Key Interventions

NIKAT develops and distributes multimedia content, organizes community events, and facilitates dialogues to encourage open discussions about sex workers’ rights and dignity. Strategic partnerships with media outlets and community influencers amplify messages, reduce stigma, and shift social attitudes at both local and national levels.

Outcomes & Impact